for people ages 18 years and up (full criteria)
Healthy Volunteers
healthy people welcome
at La Jolla, California
study started
completion around
Principal Investigator
by Kay Rhee



The specific aims of this proposal are to implement SCNIP in 6 Northgate Gonzalez Markets across San Diego, Orange and LA counties (2 in each county), and determine which level of financial incentive rebate (specifically, $10/month, $20/month, or $40/month) optimally increases the purchase and consumption of SNAP eligible fruits and vegetables.


The University of California San Diego (UCSD) Center for Community Health, in collaboration with Northgate Gonzalez Markets and its regional partners, will implement a Food Insecurity Nutrition Incentive program in Los Angeles, Orange and San Diego Counties - the Southern California Nutrition Incentive Program (SCNIP). This program will develop, implement and evaluate a multi-tiered model that will enable low-income, SNAP-eligible consumers to make healthier food choices and purchase more fruits and vegetables. This model will include: tier 1) an innovative fruit and vegetable financial incentive rebate program that utilizes the consumer's Northgate Gonzalez Market customer loyalty card, electronic benefit transfer (EBT) card, and electronic wallet (e-wallet); tier 2) fruit and vegetable promotions that include discount pricing; and tier 3) SNAP-Ed programming (e.g., in-store cooking classes, tours, and healthy food self-labeling system) to educate and support the purchasing behaviors of SNAP-eligible families. Through the use of the customer loyalty card, EBT card, and e-wallet, the rebate program will be able to track the purchase of SCNIP eligible fruits and vegetables and provide a rebate at the point-of-sale that can be used to purchase additional fruits and vegetables, thus increasing the purchasing power of SNAP-eligible families for healthy food options. Earned and dispensed rebate dollars will be stored on the e-wallet enabling the tracking of purchasing behaviors and dollars spent on healthy fruits and vegetables in this program. With this data, we will be able to determine what level of financial incentive rebate ($10/month, $20/month, or $40/month) (tier 1) optimally increased SNAP families' per capita spending on fruits and vegetables in conjunction with the fruit and vegetable promotions (tier 2) and nutrition education activities (tier 3).


Food Insecurity, Supplemental Nutrition Assistance Program, fruit and vegetable, healthy diet, Financial Incentive: High, Financial Incentive: Middle, Financial Incentive: Low, $40/month, $20/month, $10/month


You can join if…

Open to people ages 18 years and up

  • Northgate Gonzalez Market customer who currently receives SNAP benefits and has a valid EBT card
  • 18 years of age or older
  • Speaks and reads in English or Spanish
  • Shops at the selected Northgate Gonzalez Market regularly, at least two times per month

You CAN'T join if...

  • Does not receive SNAP benefits
  • Unable to complete surveys in English or Spanish
  • Another immediate family member living in the same household is already recruited into the study


  • University of California, San Diego
    La Jolla California 92093 United States

Lead Scientist at UCSD


in progress, not accepting new patients
Start Date
Completion Date
University of California, San Diego
Study Type
Expecting 3780 study participants
Last Updated